How Cinebody helped History Factory execute a global video campaign for S&P Global without a single camera operator.
The Client
Founded in 1979, History Factory is an agency that helps organizations employ their most underused assets - their history and heritage - to enhance and transform strategy, brand positioning, marketing, and communications that drive measurable results.
The Ask
In 2020, History Factory had planned to embark on a global video production tour for their client, S&P Global, to conduct interviews and film their client’s people in Singapore, Australia, Phillipines, and throughout Europe. But due to the pandemic and lockdown, they had to rethink their approach in order to execute over 20 videos for S&P Global’s employer brand campaign. So, History Factory turned to Cinebody to produce all of the content without sending out a single camera operator.
The Results
Zero Crew
By leveraging S&P Global’s employees as the filmers, Cinebody captured authentic, employee stories from their own perspectives, without a single on-site crew member
20+ Videos
In a span of 8 weeks, Cinebody remotely produced over 20 videos for History Factory and S&P Global that highlighted all facets of their employees for their global campaign
2000+ Clips
With over 30 employees participating in over 10 countries, S&P Global employees filmed over 2000 clips of their personal and work lives on Cinebody
85% Savings
With no camera team, equipment, or travel expenses, History Factory saved their client approx. 85% on their global video campaign budget with Cinebody
The Cinebody Video Process
To produce each employee video quickly, affordably, and entirely remote, we implemented our signature Cinebody Video Process
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After learning the details of History Factory and S&P Global’s video campaign needs, their dedicated Cinebody producer developed a remote video production plan that was both efficient & simple to implement.
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The Cinebody team then worked closely with History Factory to implement the plan, developing a high-level structure for the videos, building a shot list, and educating their global employees on both how to film themselves & what to film for each of the 20+ videos.
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Armed with the specific shot list and plan, the S&P Global employees filmed all footage within Cinebody, where it auto-uploaded to the cloud. Their dedicated Cinebody producer checked in regularly to send specific filming direction & tips throughout the filming process, ensuring all content needed was filmed.
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As filming wrapped up, the Cinebody team kicked off editing with already approved music & custom motion graphics. A first version of each video was delivered within 36 hours for review, with finals following soon after for distribution on the S&P Global employee brand site.
“To the Cinebody team, thank you so much for all the collaboration over the last few years, the dozens of projects, the literally thousands of clips we’ve received from our clients, and all the countless work that we’ve produced together in these years. It’s been a fantastic journey, and we are so excited to continue working together. ”
- Dario Sarlo, Group Creative Director at History Factory
See some of the videos
Unique cities, unique employees, and authentic content made each of these S&P Global employee videos engaging & impactful to future hires.
S&P Global | Jennifer
S&P Global | Worklife Montage
S&P Global | Edgar
S&P Global | We Are Global
S&P Global | Embracing Diversity
S&P Global | Ihsan
Get started with Cinebody
Ready to see how the User-Directed Content process can elevate your video production workflow? Schedule a personalized demo to learn more about Cinebody.